Seasonal PR and influencer dinners

Brand dinners are such a wonderful way to introduce a brand / season / collection to those important to the brand and really engage them in what you are doing.

Recently I organised and hosted Press & Influencer dinners for FatFace's Spring and Summer collections.

The Spring campaign was all about 'Keep it FatFace' - simple, classic, effortless, timeless etc. What better venue than Wild by Tart, gorgeous but simple. It allowed us to put our own stamp on everything, set the mood for Spring on a freezing January day, and show off a wide variety of collections in a clean space. We hosted over 40 press and influencers, ending the evening with a tonne of coverage and orders from stylists, influencers and journalists alike.

In April, we launched FatFace's 'Find Your Flavour' collection at stunning Milk Beach in Soho, hosting over 50 press and influencers - our biggest dinner yet. The venue ideally matched the campaign creative and was a perfect juxtaposition to the Spring event.

Planning, setting up, finding the right guests, working on the little touches - every step of these events is fun, rewarding and when it all comes together, is just magical. Plus, the resulting volume of coverage, straight away on the evening and in the weeks afterwards in press and broadcast is hugely rewarding.