Summer Influencer Trip

FatFace's summer '24 campaign was 'Find Your Flavour' - capturing how everyone has a different idea of a perfect summer (whether a city break, a tropical paradise, a coastal UK family getaway, an adventure trying new things etc) - and how FatFace can fit in with each of these.
As part of the campaign launch, I organised an influencer getaway at beautiful Stillwaters, a property in Hampshire that perfectly represented the campaign, was aspirational yet still on brand. The objective for this trip was twofold, to engage seven key influencers who are really important to the brand, demonstrate our values and love our clothes, and create content for us to use over the summer season.
With 'Find Your Flavour' being very faceted, it was important to bring this to life on the trip. The itinerary was split into a number of moments (each matched with gorgeous FatFace outfits) allowing us to really tell the story, and capture wonderful content. Celebrating our collaboration with Jude's ice cream, we went to the local factory, had a tour and an incredible tasting, we pretended we were in the Med for our Med Moments collection, lounging round the pool showing off gorgeous swimwear size 6-22, we dressed up in the brand's Copper & Black collection for a wonderful dinner reminiscing of the best summer garden parties and weddings, and we discovered the gorgeous Avington Park surroundings in our Trails and Waves collection.

Each influencer not only posted a reel but up to 50 stories each tagging FatFace, products worn and repeatedly mentioning the campaign and our values. As a brand we captured 37 reels and over 150 images which we used across social channels, email and web throughout the season.

Here's a flavour of some influencer content from the event:
TheGeorgiaEdit: https://www.instagram.com/reel/C7B1wOOoD54/
Inpolife: https://www.instagram.com/reel/C7BUK38tp6K/
Theeshuns: https://www.instagram.com/p/C7Eai3AMTdf/?img_index=1
Motherhood_styled: https://www.instagram.com/p/C7QnMmztcgX/