FatFace StillMe

StillMe is one of my proudest achievements at FatFace. Kicked off in my first year at the brand and a campaign still active and developing four years later, it was first launched for Mother's Day 2021 and addressed how mum's often feel they lose a sense of identity (and style) after starting their parenthood journey. Over the years StillMe has evolved and grown, including so many of the FatFace crew, community, and creator voices. A truly inclusive campaign with people's stories, advice, inspiration at its heart, it has seen FatFace host its first influencer trip in 2022, create video content purely from community-provided footage, publish a book featuring quotes from crew and followers - and most importantly made people cry, laugh and share.